Search results for "digital economy"
showing 10 items of 47 documents
From Marketing Mix to e-Marketing Mix: a literature overview and classification
2009
The marketing mix paradigm, in its famous version of the 4Ps, went all the way through the evolution of marketing theory: from the marketing concept, through relationship marketing, to digital economy, being object of discussion both in academic literature and managerial practice. If it is a fact that the 4Ps marketing mix is a milestone of marketing theory, it is also true that the evolution of business contexts has created, in many fields, the need to review the "controllable factors" which form the marketing mix. The digital business represents the more recent of the business contexts and the one with the greater needs of differentiation of the mix. Throughout this evolutionary process, …
Co-evolutionary coupling leads a way to a novel concept of R&D - Lessons from digitalized bioeconomy
2020
Given the increasing role of research and development (R&D) in competitive markets in the digital economy while confronting the dilemma between R&D expansion and a productivity decline, transformation of the R&D model has become a crucial subject for global digital leaders. The authors of this paper postulate that neo open innovation harnessing the vigor of external innovation resources which then developed into a new concept of R&D that self-transforms during an R&D process initiated by Amazon by coupling with users. The authors further develop these postulates by proposing the embedding of a growth characteristic identical to biological coupling. An empirical analysis focusing on the fore…
Institutional Entrepreneurship, Trust, and Regulatory Capture in the Digital Economy
2019
In regard to the problem of the new markets' opening and their regulation, some scholars have introduced the concept of “institutional entrepreneur” in economic literature. This new definition of entrepreneur is important to highlight, albeit in informal and descriptive terms, the existence of functional relationships between activities typical of private market competition and those more specifically, of the public sector. Even if this new economic character can provide an interesting key to understanding what can really happen in the narrow zone that separates the public and private markets, it does not consider some conceptual components that are not minor for the purposes of complete ch…
The End of the Subordinate Worker: Sharing Economy, On-Demand Economy, Crowdsourcing, Uber Economy and Other Ways of Outsourcing
2015
The Digital era has changed industrial relationships dramatically. This has caused a considerable legal uncertainty about which rules apply to cyberspace. Technology is transforming business organizations in a way that makes the employee - as subordinate work - less necessary. A new type of companies "on demand economy" "sharing economy" - dedicated to connecting customers directly with individual service providers are emerging. Thus, these companies develop their core business completely through workers classified as self-employed workers. In this context, employment law is facing its greatest challenge, dealing with a very different reality compared to the one existing when it was created…
Internet – Technical Development and Applications
2009
Internet technologies and systems are nowadays the key enablers of digital economy and modern world-wide connected society. This contributed book is a collection of cautiously chosen articles delivered by specialists with significant level of expertise in the domain of Internet technical foundations and its applications. The content of the book is divided into three parts: Internet - technical fundamentals and applications Information management systems Information security in distributed computer systems This book is a reference tool prepared for scientists and other persons involved in designing, implementation and evaluation of internet technologies. Its readers can be found among resear…
Bitcoin in the Scientific Literature – A Bibliometric Study
2019
Abstract Since 2012, there has been growing interest in bitcoin scientific research from different fields, including computer science and engineering, economics, business and finance, law and regulatory. The purpose of this paper is to evaluate bitcoin literature based on the structures and networks of science, as a first step in the research of this new phenomenon. Analysing the growing scientific literature on bitcoin published between 2012 and 2019, we provided useful insights on academic research in this field regarding publication year, type and category, authors, journals and citations. The source of the 887 documents which support the study was Web of Science Core Collection. Using V…
Examining the Impact of ICT on Sustainable Development: A Data-Driven Narrative
2021
Considering the challenges of sustainable development and the mixed prescriptions being offered by the use of digital technologies, we present a data-driven narrative of how ICT development impacts the sustainable growth of economies. The analysis is based on historical panel data from 39 economies across the developed and developing economies. The industry-standard CRISP-DM methodology was applied as it is flexible, robust, and offers a practical approach for data analytics. The findings reveal that there are differentiated outcomes in terms of sustainable growth among high-income and low-income economies. This poses legitimate questions as to whether low-income economies will be able to m…
Analyzing the strategies used in media discourse management
2015
Digital economy is based on digital revolution and information management that gave rise to the new media image in the era of globalization. Media and media discourse management is a completely new concept for establishing innovative relations between manufacturer and consumer. The subject of interest of the present article is the analysis of the existing strategies in media discourse management. The introduction concerns the etymological meanings of the notion of discourse and its application. The main objective of the study is to reveal the capacity of media discourse management in expanding the consumers’ cognitive resources and maintaining stable information links in everyday life. The …
Consequences of applying new technologies to sources of law (overview)
2020
Technological change has a very significant impact on the functioning of a lawyer. It is not only an advocate, judge, adviser or notary public with a law, but also specialized software in which the law is incorporated. The quality of this software, safety but also the certainty of its correctness is very important for legal certainty and functioning of lawyers. Modern law is not only the text of legal acts or contracts but also IT codes in which the law is incorporated (for example, smart contract). The law is controlled by the courts. The question arises as to who will control the codes in which the law is written. In the EU, only a few countries have recognised this problem when creating …